Why should coaches be careful about what they say to young athletes? Words have great power. According to Coach Reed, the man behind Coaching Excellence Beyond the Game, research has shown that words literally change our brains. The results? Anxiety. Irritability. The release of dozens of stress hormones. Positive words, on the other hand, drive creativity and build resiliency. They accelerate us, or help us grow. In the words of Coach Reed, "When you coach a child, you're not just training their bodies. You're training their brains. It's the not the skills you teach. It's the words you use that are your legacy, your everlasting gift to the future of young athletes." At SWU we recognize that at some point down the line many of our athletes will no longer use the skills we taught them to play the sport. But they will always remember the words they heard. Coach Reed Calls those words "echoes long beyond the game." We couldn't agree more.